Marshall McLuhan said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself...concentration on the medium and how it conveys information — rather than on the specific content of the information — is the focal point of "the medium is the message."all media have characteristics that engage the viewer in different ways
So maybe the medium is the message is useful for this project...lets analyse HOW the poster conveys a message,
STOP WORRYING ABOUT CONTENT
McLuhan describes the "content" of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind. This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time.
As the society's values, norms and ways of doing things change because of the technology, it is then we realize the social implications of the medium.
STOP WORRYING ABOUT CONTENT
McLuhan describes the "content" of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind. This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time.
As the society's values, norms and ways of doing things change because of the technology, it is then we realize the social implications of the medium.
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