I spent the holidays taking photos of hundreds of street posters. I came to the conclusion that the poster has lost a lot of its power to communicate. The simple rectangular poster pasted to the wall, has to compete with too much. There are so many new mediums and formats; the poster hasn't evolved.
This poses the question how can I evolve it? How can I make it interesting? What is the future of the format? How can I be innovative?
There are many ways to be innovative with the traditional poster - content, format, size, location, design etc can all make a difference, but I feel this project is demanding something more...the goal is to apply it in new ways...
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