AEG-Electrolux has erected a giant poster to monitor the noise level ‘live, as it happens’ on a busy road: Old Street Foundry in Shoreditch.
The poster is sited above a local night club and on a main route to local schools and local people have already started to take an interest - instead of just walking past the poster they are stopping and looking for a while before walking on. Local school kids are taking it a step further and are deliberately shouting at the sign in unison in order to make the numbers change. The Manager of the night club is finding the poster helpful too – he taking photos of the sign in the early hours of the morning to show the local council that he is not making too much noise!
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