I just dont get this stupid brief! It doesnt work. How can we push our format without something relevant to say? How can I design posters without a powerful occasion or significant subject? How can I solve this brief with no content? Am I moaning again or is this brief stupid? I want to communicate, but instead I have to be an author. I want to come up with simple, rational solutions, but instead I have to come up with something to say. This isnt how I want to work.