The ethos behind this project

Rationality and simplicity. I have been highly influenced by the work of Daniel Eatock. I found myself returning to his site time and again during my research. I know of him before, but it is only know that I am really discovering his work. I like the simple, stripped back, minimal approach, and the real emphasis on rationisation. That is what helped formulate my ideas for this project: I found I couldn't answer the question "What is the future of the poster?" so instead I opened it up and got answers form others...